Rolex and Vienna Philharmonic
Rolex has been Exclusive Partner of the Vienna Philharmonic since 2008 and the Exclusive Sponsor of the New Year’s Concert since January 2009.
Published on
Rolex has been Exclusive Partner of the Vienna Philharmonic since 2008 and the Exclusive Sponsor of the New Year’s Concert since January 2009.
Published on
Founded in 1842, the Vienna Philharmonic is widely acknowledged as one of the world’s most revered orchestras. Exacting standards and artistic integrity are the guiding principles of this esteemed institution, which has upheld the greatest traditions in classical music for more than 180 years.
The Vienna Philharmonic's annual New Year’s Concert is an exceptional event that has been held for over 80 years and traditionally takes place on the morning of January 1st. The guest conductor for the 2025 concert is the great Riccardo Muti, who is leading the orchestra for the seventh time. This worldwide event celebrates the music of Johann Strauss, his family and contemporaries. Each year, millions of people in more than 90 countries are able to enjoy the music, which is broadcast live from Vienna’s Musikverein.