Rolex and Rolex Boutique Tapper’s Detroit history

Name	Provider	Purpose	Expiration
rlx-consent	Rolex	Adobe Analytics and Content Square	1 Year

Rolex Boutique Detroit luxurious front room with watch bar and stools and drop lighting

Rolex Boutique Tapper's Detroit History

For over 45 years, Tapper's Jewelry has been Metro-Detroit's leading family owned and operated luxury retail jeweler. When Howard Tapper opened the doors in 1977, he was driven by a passion for service to his guests. The passion for service and excellence that Tapper's was founded on, is what contributed to Tapper's partnership with Rolex. Tapper's is proud to offer our guests a large selection of Rolex timepieces. Visit Tapper's to begin your Rolex timepiece journey.

1977 — The Beginning of
Our Story

Howard Tapper, found the location for what would be his first store in Southfield, Michigan. He sketched the design on the back of a napkin and withdrew his life savings. But it wasn’t enough. He turned to friends and family, but he was still short. He had one more prized possession that he could sell: the Cutlass. With his wife Susan and mother-in-law Trudy by his side, Howard opened Tapper’s Jewelry on May 7, 1977. A few months later his brother and sister, Steven and Barbara Tapper, joined him, and from there the rest is history.

1994 — Flagship Location Opens

Tapper's opens its flagship location in West Bloomfield, Michigan.

1997 – First Rolex

Tapper's sells their first Rolex timepiece in August 1997.

Vintage illustration dated 1997 showing Rolex’s heritage milestones and early watch designs on a chronological timeline.

2007 — Tapper’s Second Location Opens

Tapper's second location opens at Twelve Oaks Mall in Novi, MI. Twelve Oaks Mall is a premier shopping destination for Western Oakland county.

2010 — Tapper’s Third Location Opens

Tapper's opens its third location at Somerset Collection in Troy, MI. The Somerset Collection is a super-regional, luxury shopping mall, located in Metro-Detroit featuring more than 180 specialty stores.

Glass-fronted Tapper’s jewelry boutique inside a shopping mall, with illuminated display cases and mannequins dressed in pastel tulle gowns visible through the glass.

2017 — Rolex Shop-in-Shop Opens

Tapper's renovates the Somerset Collection location and opens the first Rolex Shop-in-Shop in Michigan. The Rolex Shop-in-Shop features over 700 sq ft of dedicated shopping space and a Rolex Plaque Certified Service Center.

2018 — Coolest Store

Tapper's Somerset Collection wins 2nd place for Instore Magazine's 17th Annual America's Coolest Stores contest.

2020 — Tapper’s Renovates West Bloomfield Flagship Location

Tapper's renovates flagship store and corporate offices at West Bloomfield and adds a state-of-the-art Rolex corner featuring a Rolex Plaque Certified Service Center.

2023 – Tapper’s Opens First Free-Standing Location in Novi

Tapper’s opens the first free-standing store, with over 10,000 square feet across two floors, on the corner of 8 Mile and Haggerty in Novi, MI. The Rolex Shop-in-Shop features over 1,400 sq ft of dedicated shopping space and a Rolex Plaque Certified Service Center.

2025 - Tapper's Opens First Rolex Boutique in Troy, MI

Metro Detroit's first and only Rolex Boutique opens in Troy's Somerset Collection in Spring 2025. A dedicated space with a team of Rolex timepiece experts from Tapper's finest members, Rolex Boutique Tapper's Detroit elevates the Rolex experience for the entire surrounding area.